Gillette

Fusion Body

Film

Developed for Procter & Gamble’s Gillette and created alongside JWI, this 30-second comedy spot was made for the Saudi market.

Written and directed by Saleh El Ghatit, the film draws on his strong understanding of the local audience to shape a piece rooted in culturally attuned humor and everyday familiarity. Shot by Jad Beyrouthy and produced by the Toast team, the project brings together performance, timing, and a light comedic tone.

credits

Client - P&G
Head of Production - Dalbag Khaira
Regional Brand Director - Aly El Guezery
Senior Brand Manager - Alia El Zeki   
Agency - JWI
Creative Producer - Lauren Blackwell
Senior Creative - George Sharrock
Creative Director - Benjamin Thomas
Client Services Director - Karam Aboudeh
Account Director - CJ Williams
Production - Toast Films
Director - Saleh Ghatit
1st AD - Remy Haddad
DOP - Jad Beyrouthy
Executive Producer - Chaza Said
Production Manager - George Khalaf  
Production Coordinator - Elviza Ibragimova
Production Assistant - Rami Noureddine
Focus Puller - Roland Abou Diwan
2nd AC - Ghassan Jawad
VTO - Gionathan Trovato
DIT - John
Gaffer - Elie Kolko
Best Boy Gaffer - Roy Kolko  
Sparks - MAP Media
Key Grip - Remon Awny
Best Boy Grip - Daniel Awny
Sound - Sunil
Special Effects - Rudolph
Art Director - Charbel Naimeh
Props Master - Dandy Alimez
Art Assistants - Francis & Lorito
Wardrobe Stylist - Fabiana Lolli
Hair & Makeup - Pryanka Sarkar
BTS - Harshal & Pranav
Casting Director - Marianne Tanios  
Hero Cast - Saad
Supporting Cast - Allure: Zeinab, Anas, Ahmed, Momen, Angie, Noha, & Sandy
Unit Team - Abdulrazack Mohammed Akbar, Danish Ramza, Mohamed Feroz
Catering - Let’s Eat
Equipment - MAP
Post Production
Offline - David Zavadescu, Cold Cutz
Color Grading - Joshua Borrill
Online - Sunny VFX
Sound Mix & Design - Ahmed Shabana
VO - MNK Studios

Client - P&G
Head of Production - Dalbag Khaira
Regional Brand Director - Aly El Guezery
Senior Brand Manager - Alia El Zeki   
Agency - JWI
Creative Producer - Lauren Blackwell
Senior Creative - George Sharrock
Creative Director - Benjamin Thomas
Client Services Director - Karam Aboudeh
Account Director - CJ Williams
Production - Toast Films
Director - Saleh Ghatit
1st AD - Remy Haddad
DOP - Jad Beyrouthy
Executive Producer - Chaza Said
Production Manager - George Khalaf  
Production Coordinator - Elviza Ibragimova
Production Assistant - Rami Noureddine
Focus Puller - Roland Abou Diwan
2nd AC - Ghassan Jawad
VTO - Gionathan Trovato
DIT - John
Gaffer - Elie Kolko
Best Boy Gaffer - Roy Kolko  
Sparks - MAP Media
Key Grip - Remon Awny
Best Boy Grip - Daniel Awny
Sound - Sunil
Special Effects - Rudolph
Art Director - Charbel Naimeh
Props Master - Dandy Alimez
Art Assistants - Francis & Lorito
Wardrobe Stylist - Fabiana Lolli
Hair & Makeup - Pryanka Sarkar
BTS - Harshal & Pranav
Casting Director - Marianne Tanios  
Hero Cast - Saad
Supporting Cast - Allure: Zeinab, Anas, Ahmed, Momen, Angie, Noha, & Sandy
Unit Team - Abdulrazack Mohammed Akbar, Danish Ramza, Mohamed Feroz
Catering - Let’s Eat
Equipment - MAP
Post Production
Offline - David Zavadescu, Cold Cutz
Color Grading - Joshua Borrill
Online - Sunny VFX
Sound Mix & Design - Ahmed Shabana
VO - MNK Studios

‹ Kayali

Tasjeel ›

chaza@toast-films.com

+971 50 383 9544

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