Kayali
Musk 12
Film and Stills
A community-driven relaunch for KAYALI, marking the return of its cult-favorite fragrance alongside the launch of KAYALI.com, the brand’s first independent global e-commerce platform.
Produced by Toast Films, the campaign centers around a playful, cinematic film featuring Founder & CEO Mona Kattan, who is humorously “haunted” by her community demanding the return of Musk | 12. Blending surreal dream-sequence storytelling with social-first energy, the film transforms real fan comments into narrative moments — turning a restock into a cultural event.
Designed for Instagram, TikTok, and YouTube, the campaign rolled out across key global markets including the US and UK, driving awareness for both the fragrance relaunch and the new digital platform.
Toast Films led the full production, bringing together a dynamic cast of creators to deliver a campaign that feels playful, feminine, and unmistakably KAYALI.
